ok, more on my background
Hi there, I'm Leslie (yes, I am a real mid life human)
I worked in fashion as a model while earning my way through Nursing school back in the late 80's and then I migrated into non fiction publishing - dovetailed with organizational development for a variety of industries across Canada and the US. One learns a tremendous amount about people, values & trends when you dance between countries and companies. I spent time listening to the needs of people, teams and companies all while learning from industry experts as they researched, wrote, and taught how to navigate change. They shaped industry best practices and how to move enterprises forward. (you can see where I'm going with this right?)
Many, if not all of these experiences had a profound impact on my approach to my clients and they shaped my process and fine tuned how I work.
Now, the process I continue to return to in various ways is that of Dr. David Cooperrider and the Appreciative Inquiry Model of Change. In short, the model moves through a positive approach to change as opposed to avoidance of the negative. Life experiences break us, then rebuild us - we just have to learn to embrace all those moments and navigate the changes intentionally as opposed to feeling we are at it's mercy.
Branding, rebranding, Building, rebuilding....it's the same thing, the reason behind each and the motivator might be different - but the opportunity is the same.
If you are ready and want objective help, let's have a conversation.